Social Researcher & Trends Expert MA, BSc. (Psychology), QPMR
Mark McCrindle is a social researcher with an international reputation for tracking emerging trends, demographic change and customer shifts.
A regular social commentator for prominent media channels, Mark's understanding of the key issues facing the emerging generations as well as his engaging communication style, places him in high demand as a commentator in the press, on radio and on television shows such as Sunrise, The Today Show, 7pm Project, A Current Affair, Today Tonight, 2UE and ABC .
Mark is the Director of McCrindle Research, whose clients include over 100 multinational organisations.
Mark graduated from the University of NSW with a BSc (Psychology) after which he completed a Masters degree (MA) in sociology and he is qualified with the research industry's highest accreditation: QPMR (Qualified Practising Market Researcher). Mark is the author of three books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations published by UNSW Press, Word Up: A Lexicon and Guide to Communication in the 21st Century published by Halstead Press and The Power of Good published by Hybrid Publishers.
Mark's most requested topics include:
Changing Times, Changing Trends:
A snapshot of modern consumers, and an analysis of our fast moving times: from the demographics and household trends to an analysis of the social trends redefining our times.
The Future Forum:
A strategic analysis of the emerging issues that shape the future. It is a turbo-charged workshop which presents research-based future scenarios and equips teams to thrive amidst the shifts.
Engaging with Today's Students:
A session which will equip teachers and trainers with the knowledge and skills to engage this post-literate, multi-modal, tech-savvy generation.
From Boomers & Xers to Generation Y & Z:
A snapshot of the seismic demographic and generational shifts and their business impacts. An analysis of today's generations and a guide to effectively bridge the gaps.
Leadership & Communication Skills for the 21st Century:
In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session unpacks the latest research on how to best communicate, engage and lead teams today.
Recruiting, Retaining & Training Diverse Generations:
An overview of the best HR and management practices that connect with an intergenerational workforce. From attraction and engagement strategies that work to motivating and managing today's staff.
What clients have said about Mark:
“Your delivery was relevant and focused, and provided us with an opportunity to hear first hand from young consumers you have researched.”
“Your presentation gained the attention of all and has raised the benchmark for our speakers.”
The Illawarra Connection
“Absolutely topical, really strong insights. Excellent presenter, most enjoyable.”
“Thought he was spot on! Great speaker: entertaining and to the point. The best speaker on the day.”
“The presentation was full of amazing practical tips, advice and information with wonderful stories built in. You absolutely have an amazing voice and hold people's attention with your vibrant and energetic facilitation.”
- Pitcher Partners
Mark attends West Pennant Hills Community Church
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